Nigerian singer, Abiola Ahmed Akinbiyi, popularly known as Bella Shmurda, has expressed concern over the rising cost of music promotion in Nigeria...
He said, “To release an album, you need a huge budget, unlike singles. Because for albums, you’re promoting 10 to 14 songs all at once. It’s a lot.
“Promoting songs on the radio, shooting videos for five, six songs, is a lot. These days, the least you can spend on a music video is N20 million. So, how many artists can afford to be shooting five videos?”
-Singer Bella Shmurda in a recent interview with Naija FM Lagos.
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